THE WORK
Karmameju Skincare
Karmameju, a Copenhagen-based skincare brand, is renowned for its bioactive formulations that combine nature's most effective ingredients with modern biotechnology. As brand manager, I was tasked with developing a new brand strategy and refining the visual communication to support their vision.
By optimizing the team, elevating their social media presence, and tightening the overall brand identity, I helped usher Karmameju into a new phase of its 25-year history. This collaboration strengthened their position as a leader in natural skincare, focused on both visible results and well-being through self-care.
Karmameju Skincare
Vipp
Vipp Guesthouses have become a must-visit for slow travelers and architecture enthusiasts. Sunflower CPH curated the ideal creatives to capture the essence of these nature-immersed destinations. Outdoor photographer Benjamin Hardman and Amalie ReeDtz each brought their unique perspective to the story.
As a Danish design staple with over 85 years of tradition, Vipp partnered with Sunflower CPH to enhance social brand awareness and showcase their exceptional locations.
Vipp.
Dulong Fine jewelry.
Dulong Fine Jewelry has a deep history and respect for the craft of fine jewelry. Sunflower CPH conducted a full brand immersion, developing a new strategy focused on positioning, visuals, in-house PR, social media, visual merchandising, talent sourcing, and organizing press events and a dinner.
This 12-month collaboration guided the brand in a fresh direction, resulting in a stronger following among industry insiders and a more contemporary visual identity.
Dulong Fine Jewelry.
THE WORK
CARE BY ME
CARE BY ME is a Danish brand rooted in timeless design, high-quality natural materials, and responsible production. With a mission to empower women and support small communities, their work blends Scandinavian design heritage with meaningful craftsmanship. For their brand workshop, I developed a visual content strategy that refined their storytelling and strengthened their communication around wellbeing.
The presentation covered key aspects such as enhancing their visual identity, aligning messaging with their conscious audience, and integrating wellbeing as a core brand value. I provided insights on aesthetic direction, ambassador collaborations, and ways to create an emotional connection with their customers. This strategic approach helped CARE BY ME sharpen its positioning and translate its mission into a compelling, visually cohesive brand presence.
Care by Me
Olivia Rohde
Olivia Rohde is a renowned photographer working across high-end fashion, weddings, and professional portraiture, with clients like Baum und Pferdgarten, Munthe, Geismars, and Adax. I worked with Olivia to elevate her brand, refine her online presence, and optimize her communication strategy.
This included website insights, positioning her work across platforms, content creation tools, and strategic direction for attracting new clients. The result was a more transparent, more structured approach to showcasing her unique photographic style and expanding her reach.
Oliviarohde.com.
Isabelle Laures
For over 15 years, Isabelle Laures has empowered individuals and businesses to reach their aspirations while maintaining harmony between mind and body. I assisted Isabelle with personal PR, website development, and overall PR for her brand as a spiritual coach.
Together, we focused on refining her online presence and communication strategy to reflect her mission of guiding clients toward reconnecting with their true selves, aligning with their higher purpose, and overcoming obstacles on their path to success.
Isabelle Laures.
Honey Cph
Honey CPH, founded by Danish beauty directors Liv Winther and Bea Fagerholt, is rooted in their expertise in clean, effective skincare, especially for women before, during, and after childbirth. I worked with Honey CPH on developing a comprehensive communication strategy for their marketing and social media channels.
This involved creating a cohesive messaging flow across all platforms, ensuring their values and product messaging were communicated clearly and effectively. This strategy helped align their brand voice with their audience’s needs, reinforcing their commitment to certified, fragrance-free, and eco-friendly skincare.
Honey Cph.